CetraRuddy updates the art deco facade on a NoMad skyscraper

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Architect: CetraRuddy
Location: New York, New York
Opening: October, 2021

Joining the ranks of luxury towers in Manhattan’s NoMad neighborhood is Rose Hill, CetraRuddy’s contemporary take on Gothic Revival skyscrapers. Like many residential projects in the city, construction continued during the pandemic, with the building at 30 East 29th Street opening last October. Rising over 600 feet, Rose Hill makes a statement with its midblock height—usually reserved for buildings along the avenues per the city’s zoning regulations. Working with the client, the Rockefeller Group, CetraRuddy sought to design a building that reflected the Rockefeller Group’s impact on New York architecture, without trying to create a facsimile of a bygone era.


The building is home to 123 condominiums, totaling approximately 230,000 square feet of interior space, including amenities. Common spaces include a lobby, underground pool, squash court, gym, and 37th floor meeting room and spacious terrace—accessible to all residents. The pool nearly imitates the feel of a bathhouse, with green-tiled walls, a curved ceiling, and tile mural, while the lobby was designed to be more akin to that of a hotel.

lobby of a condo building
The lobby was designed to be a space for social interaction. (Evan Joseph)